Public Lands Hoodie

$54

Midweight pullover hoodie. "The Better Front-End for America's Public Lands" across the chest.

Midweight layer meant for trailhead mornings and shoulder-season travel

Messaging ties directly to the platform’s public-lands framing

Higher-value product for the first serious merch drop

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Why it belongs in the platform

This is the product that most clearly signals what the marketing site is about: public-land access, stewardship, and a better planning layer for getting outside.

Public-lands statement piece
Higher-intent outerwear item
Clear connection to the mission copy

Frontend-only store note

This product page is intentionally honest about the current phase: it is here to show the catalog, product story, and purchase intent surfaces now. Direct checkout and fulfillment wiring stay deferred until backend phases begin.

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